Our divisions provide turnkey themed entertainment experiences →

  • Treehouse
    • Treehouse manages our master planning attraction design, executive production, and special venue development. Learn More
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  • Digital Media
    • Digital Media develops media, augmented reality and interactive experiences that ignite the imagination. Learn More
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  • Licensing
    • Licensing provides access to our unparalleled attraction systems, media content and intellectual property. Learn More
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IMG Worlds of Adventure

IMG Worlds of Adventure is a 1.5 million square foot entertainment destination, consisting of four themed zones including MARVEL, Cartoon Network, Lost Valley – Dinosaur Adventure, and IMG Boulevard. The indoor park features a unique array of adrenaline-pumping roller coasters, thrill rides, and spine-tingling attractions based on popular Cartoon Network characters, iconic MARVEL Super Heroes, and incredible dinosaurs. IMG Worlds of Adventure is also home to a number of world-firsts, a variety of themed retail stores, exclusive dining venues, and a 12-screen state-of-the-art cinema.

Falcon’s provided creative and production resources to many of IMG Worlds of Adventure’s groundbreaking, high profile guest experiences. The firm’s involvement with the Avengers: Battle of Ultron attraction has garnered special attention. MARVEL’s characters are beloved and getting the MARVEL spirit just right was not a simple task. In short, all eyes were on Falcon’s to pull this project off.

The team poured all their heart and design wisdom to create a media-based attraction without equal. This marquee Avengers attraction uses the absolute best in storytelling and media integration to astound guests of all ages, as they stand side-by-side with Captain America, Thor, and Iron Man to protect the world from the notorious Ultron.

In addition, IMG Worlds of Adventure features Cartoon Network brands such as The Amazing World of Gumball, Adventure Time, The Powerpuff Girls, Ben 10 and LazyTown. With media-based attractions including Ben 10 5D Hero Time and The Amazing Ride of Gumball, the Cartoon Network zone includes a wide variety of attractions for all ages.

The Lost Valley Dinosaur Adventure, a custom intellectual property of IMG Worlds of Adventure, truly thrills guests, taking them through the loops, and launches of two world-class coasters, Velociraptor and Predator, as well as Forbidden Territory another media based attraction based in the pre-historic world of Lost Valley. Lost Valley is truly a hair-raising homage to the titans that roamed the earth millions of years ago.

IMG Worlds of Adventure is located in: Dubai, United Arab Emirates

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