Our divisions provide turnkey themed entertainment experiences →

  • Treehouse
    • Treehouse manages our master planning attraction design, executive production, and special venue development. Learn More
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  • Digital Media
    • Digital Media develops media, augmented reality and interactive experiences that ignite the imagination. Learn More
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  • Licensing
    • Licensing provides access to our unparalleled attraction systems, media content and intellectual property. Learn More
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15 Years. Imagine That.

  • Culture
  • Robert Salmeron
15 Years. Imagine That.

What does it mean to transform everyday reality, every day?

Time flies when you love what you do.  And we absolutely love what we do! We transform everyday reality, every day, spending our time imagining and crafting immersive, emotional and exciting experiences that move people. It’s hard to believe it’s been 15 years.

Falcon’s Treehouse was founded in 2000 in Orlando, Florida. Since day one, we aspired to establish ourselves as an innovative brand in the entertainment industry, distinguished by our cutting-edge designs, our customized intellectual property and our unique, collaborative approach to immersive storytelling.

While we’ve grown, our goal has remained the same: to create unforgettable experiences that inspire the imagination. In the last 15 years, we’ve developed a wide range of award-winning projects, working with clients in China, South Korea, Middle East, Europe and the United States.  We take great pride in the fact we don’t just create great ideas, we realize them, taking a concept and leading it through to completion. Today, projects like Turtle Trek 3D/360 at SeaWorld Orlando and Dragon’s Treasure at the City of Dreams Casino in Macau attract millions of visitors annually.

“The industry has advanced exponentially within the last decade and a half, and our growth and success have been a result of our ability to adapt to these changes,” says Cecil D. Magpuri, President and Chief Creative Officer of Falcon’s. “It’s our goal to continue to define the cutting-edge as we branch out into new realms and industries over the next 15 years.”

Our project list and client base keep growing as we expand our skills and push our creative capabilities, searching for the next big challenges and amazing experiences.

“We are incredibly excited about the international expansion of Falcon’s brand going forward,” explains Yvette Whittaker, Executive Vice President of Operations. “What we’ve been able to do is a direct reflection of our culture. Our people and their talents are at the heart of everything we do, as is our ability to respond to the rapid changes in both technology and consumer expectations occurring all over the globe.”

We’ve had a great time over the last 15 years.  But we don’t just want to celebrate our past, we want to look ahead towards establishing the innovative, powerful experiences of the future.

We look forward to taking you on that journey with us over the next 15 years.

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