We are storytellers, and we want to tell your story.

For the past twenty years, our work has been fueled by a compelling combination of cutting-edge technological mastery, immersive and intelligent environment design, vibrant digital content production and innovative product development. We are a family of artists, designers, engineers, writers, producers, animators, coders, and filmmakers eager to help you experience your imagination.

Storytelling is at the heart of everything we do. You could say it’s the cornerstone of our design DNA. When your guests venture inside our creations, they become part of the story, and they can’t help but be intrigued, thrilled, even a little inspired; not just by what they discover there, but by what they take away. Our design philosophy of exploration, curiosity, and innovation produces projects that celebrate the human spirit through elemental stories that embrace a tangible sense of place, personality, and character.

We are storytellers, and we want to tell your story.

For the past twenty years, our work has been fueled by a compelling combination of cutting-edge technological mastery, immersive and intelligent environment design, vibrant digital content production and innovative product development. We are a family of artists, designers, engineers, writers, producers, animators, coders, and filmmakers eager to help you experience your imagination.

Storytelling is at the heart of everything we do. You could say it’s the cornerstone of our design DNA. When your guests venture inside our creations, they become part of the story, and they can’t help but be intrigued, thrilled, even a little inspired; not just by what they discover there, but by what they take away. Our design philosophy of exploration, curiosity, and innovation produces projects that celebrate the human spirit through elemental stories that embrace a tangible sense of place, personality, and character.

Ultimately, we create immersive entertainment value that lasts by weaving a seamless storyline through every master plan. However, we do more than help you dream up stories for urban settings, theme parks, destination resorts, and other experiential projects; we engineer the entire experience – from the smallest detail to the whole ball of wax.

We have design, media, and executive production capabilities all under one roof, so clients can take full advantage of our offerings to develop and execute all stages of their project. This multi-disciplinary approach has served us well because it allows us to incorporate comprehensive checks and balances for the benefit of our clients, partners, and vendors.

We run our entire methodology through crucial filters, ensuring that our projected design has accounted for the nuanced needs of operators, developers, A/V technicians, and any other parties who will engage with the project during its lifetime. This ingrained system of proactively self-auditing our process guarantees the finished result of our work has been tested from every angle.

We begin a collaborative working relationship with our clients during the proposal phase, stressing the importance of teamwork at the beginning in order to lay a creative foundation that we can all be proud of when the doors open.

Our approach to every project begins with our dedicated commitment to respecting your brand. The keystone element of our process is our unyielding reverence for the intellectual properities (IPs) we represent. We specialize in safeguarding a brand’s integrity and championing your values and ideals toward new solutions of user engagement that have the power to grow and evolve your brand in unimaginable ways.

We take great care to craft a creative solution that considers how all elements we design will impact the brand. Our talent for flexible design will empower a large part of this journey. Our team excels in forging cutting-edge designs that are as powerful as they are versatile. Let our family of artists, designers, engineers, writers, producers, animators, coders, and digital media specialists help you experience your imagination.

There is a crucial strength of quality and character that is forged through a company’s culture.

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The leadership team at Falcon’s help guide our innovation and growth as one of the leading design firms in the world.

Our Latest News

August 14, 2019
Art Direction

The Creative Guardian: A Protector of a Project’s Vision

“Wow, how fun…I have always wondered who did that stuff”…this is a response I hear many times after telling someone what I do for a living. “So, you get to travel the world, build cool stuff and get paid to do it? … you are blessed”. Yes I am, is often my response. What is it that I do, you ask? Well, I’m glad to answer…
August 1, 2019
IMG Worlds Of Adventure

Escapism: The Universal Language of Entertainment

The desire for escapism is fueling an explosive growth in the global themed entertainment industry. In my 13 plus year career with Falcon’s Creative Group, I’ve had the pleasure of working in dozens of countries and while 15-hour flights might sound extreme, they offer plenty of time for thought and reflection (after watching all the “new releases,” of course).
July 31, 2019
Dome Theater Media Production

What is Experience Design?

And why does it matter? In the interest of due diligence, let’s first entertain the notion that I could simply say Experience Design is “the art of designing experiences,” and we could call it a day right now. Of course, that answer doesn’t exactly tell us anything new. So, how do we define Experience Design? Well, to find the right answer, we’ll first need to make sure we have the right understanding of the question.
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