Falcon's Treehouse at IAAPA 2014
This year’s IAAPA Attractions Expo featured over 30,000 attendants from over 100 countries. Falcon’s Treehouse was especially proud this year, being a Gold Sponsor for the expo as well as officially launching its rebranding campaign on the first day of the conference.
“This was an exciting IAAPA for Falcon’s Treehouse as we unveiled our rebranding campaign to the themed entertainment industry,” says Cecil D. Magpuri, President and Chief Creative Officer.
In addition to the unveiling of the rebranding campaign, Falcon’s Treehouse also highlighted their immersive products at this year’s show. They utilized augmented reality to showcase the dynamic attributes of three of Falcon’s licensed products including, CircuMotion® ,, Spheron® Theater, and Suspended Theater™.
“We wanted to be innovative in the way we presented our licensed attractions to guests,” adds Cecil D. Magpuri. “Augmented reality is becoming more present in our industry and what better way than to use it to exhibit our work.”
IAAPA Attractions Expo was a success this year for Falcon’s Treehouse, and we are looking forward to exhibiting once again.
In 2015, Falcon’s Treehouse will be exhibiting at the IAAPA Asian Attractions Expo in Hong Kong, located at Booth #216. If you are looking for more information on Falcon’s Treehouse, please visit www.falconstreehouse.com or email firstname.lastname@example.org.