Our divisions provide turnkey themed entertainment experiences →

  • Treehouse
    • Treehouse manages our master planning attraction design, executive production, and special venue development. Learn More
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  • Digital Media
    • Digital Media develops media, augmented reality and interactive experiences that ignite the imagination. Learn More
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  • Licensing
    • Licensing provides access to our unparalleled attraction systems, media content and intellectual property. Learn More
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Culture & Story at Falcon's Creative Group

The culture at Falcons Creative Group is not an incidental by-product; It is our central philosophy and way of life. Falcon’s is just as committed to nurturing relationships with its team members as with its clients. There is a remarkable loyalty amongst our team; our designers and leaders make their lives here. Falcon’s is more than a transitional stop on the way to the next big gig. New team members and their ideas are immediately welcomed into the fold, and many of our team members have gone from Junior and Assistant roles to elevated leadership positions. Clients see the difference of our supreme focus on culture in every word, sketch, page, and layout.

In order to excel in this business, it takes a family. From the outset, Cecil D. Magpuri resolved to make Falcon’s Creative Group a warm and collaborative environment for our industry’s bright minds. We operate on an approachable level playing field, where the champion is the best idea instead of the person with the highest title.

As President and Chief Creative Officer, Cecil has lead Falcon’s Treehouse from its humble roots as a small design firm based out of Windermere to an internationally recognized firm which completed projects with companies including Universal Studios, SeaWorld Parks and Entertainment, Lego Group, Hard Rock, Lotte and Chimelong Group. The company helps diverse global entertainment destinations engage audiences like never before, with cutting-edge digital storytelling and unparalleled consumer adventures.

Since 2000, Falcon’s mission has been to help others experience imagination, through the art of our designs and through our films. In 2014, Falcon’s Treehouse officially rebranded as Falcon’s Creative Group, the overarching brand which encompasses three divisions: Falcon’s Treehouse, Falcon’s Digital Media and Falcon’s Licensing. At Falcon’s Creative Group we deliver innovative, powerful themed experiences with breakthrough solutions. The Orlando, Florida creative services firm builds immersive environments that challenge the limits of reality and fire the imagination.

Over the years, Falcon’s Creative Group has attracted some of the industry’s top talent. Their work can be seen in Titanic, Avatar, Apollo 13, The Matrix Reloaded, The Avengers, Game of Thrones, Transformers: Dark of the Moon, and commercials for Coca-Cola, Toyota, Nike, and Sony. Under Cecil’s bold inspiration, this passionate, award-winning interdisciplinary team of artists, filmmakers, engineers, architects, designers, and writers transform everyday reality, every day.

Falcon’s takes on challenges of all different magnitudes. Since our creative firm’s inception, we have kept our ears to the ground and worked hard to understand what the future holds, and what fires a guest’s imagination. Most importantly, we are loyal collaborators. Working with Falcon’s, you will always feel like a creative equal in the exploration of a concept. Let’s dream together.